Digital Growth Specialist Location: Remote Salary: #250,000 Employment Type: Freelance / Contract Reports to: Director Role Summary: We’re looking for a creative and results-driven Digital Growth Specialist to build and execute digital strategies that drive customer growth and engagement. This person will lead content creation, quality designs, social media management, user growth campaigns, and community engagement across all platforms.

Key Responsibilities: Social Media Management: ● Build and manage all social media platforms (Instagram, Twitter, LinkedIn, TikTok, Facebook) for the company. ● Develop and execute engaging, platform-specific content calendars. ● Manage daily posting, community management, and timely responses to customer inquiries and comments. ● Track engagement metrics (likes, shares, comments, reach, etc.) and adjust content strategy based on data insights. ● Develop and manage relationships with influencers, brand ambassadors, and content creators to expand reach and engagement. ● Identify, vet, and collaborate with influencers aligned with the brand’s target audience and values. ● Plan, design, and execute seasonal and event-based campaigns (e.g., Mother’s Day, Christmas, Black Friday, cultural celebrations) to maximize engagement and relevance. ● Create tailored content (posts, stories, reels, blogs, email copy) that aligns with seasonal themes, trending topics, and audience sentiment. ● Conceptualize, script, and produce engaging how-to videos and tutorials that educate audiences on products, services, or industry best practices. ● Optimize video content for different platforms (TikTok, Instagram Reels, YouTube, LinkedIn) to maximize reach and engagement. ● Collaborate with internal teams (tech, product, customer support) to identify common customer questions and transform them into useful, shareable video content. Growth Marketing: ● Design and implement digital campaigns focused on user acquisition, app downloads, and transaction volume growth. ● Lead social media advertising (Facebook Ads, Instagram Ads, etc.) and track ROI on paid campaigns. ● Execute referral and reward campaign promotions (e.g., first transaction bonus, referral program pushes). ● Partner with the Product and Customer Support teams to coordinate product feature announcements and updates. Content & Brand Awareness: ● Develop creative content that communicates our brand story and app benefits (short videos, graphics, blog posts, etc.). ● Design and edit videos to produce engaging customer-focused content (especially for fintech audiences). ● Monitor industry trends and competitor activities to ensure we stand out in the market. Data & Performance Tracking: ● Analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.). ● Prepare monthly social and growth reports to share with leadership. ● Test A/B campaigns for optimization.

Key Skills & Qualifications: ● 2–4 years’ experience in Social Media Management, Growth Marketing, or Digital Marketing, preferably in a fintech, startup, or e - Commerce setting. ● Strong content creation and copywriting skills. ● Experience with paid social media campaigns and basic digital advertising. ● Proficient with social scheduling and analytics tools (Hootsuite, Later, Meta Business Suite, etc.). ● Strong understanding of user funnels, conversion metrics, and customer acquisition cost (CAC) principles. ● Design skills (Canva, Adobe, or Figma) is mandatory. ● Comfortable working in a fast-paced, startup environment ● Experience with referral program management. ● Knowledge of SEO and ASO (App Store Optimization). ● Previous work on app marketing campaigns. Kindly send your CV to [email protected].