Job Description
Reporting to the Business Head, the Regional Sales Manager will drive the growth of the branded rice business across South Nigeria by leading regional sales operations, expanding market share, strengthening distribution networks, and identifying new business opportunities. The role is responsible for achieving sales targets while collaborating with Sales, Marketing, Supply Chain, Logistics, and Plant Operations to ensure efficient execution and profitable growth.
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Responsibilities
- Oversee sales operations within the assigned territory, ensuring effective market coverage and distribution.
- Develop and execute sales strategies to increase market share, drive revenue growth, and expand into untapped markets.
- Build, manage, and strengthen distributor and dealer networks across the region.
- Collaborate closely with Plant Operations and Logistics teams to ensure effective demand planning, inventory management, and minimise stock-outs.
- Work with the Sales and Marketing teams to drive brand awareness through promotional campaigns, merchandising, trade activations, and BTL marketing activities.
- Develop and maintain strong relationships with key distributors, wholesalers, retailers, and strategic customers.
- Ensure an efficient route-to-market strategy and optimise channel distribution for the rice product portfolio.
- Monitor sales performance, market trends, competitor activities, and customer feedback to identify growth opportunities.
- Manage regional sales budgets and support P&L performance.
- Lead, coach, mentor, and develop the regional sales team.
- Prepare periodic sales forecasts, performance reports, and business reviews.
Requirements
- Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline. An MBA is an added advantage.
- 10–15 years' experience in FMCG sales, with mandatory experience in rice sales.
- Candidates with branded rice sales experience will be highly preferred.
- Proven track record of leading high-performing regional sales teams and delivering revenue growth.
- Strong knowledge of distributor management, route-to-market strategies, channel development, and trade marketing.
- Excellent leadership, negotiation, communication, and stakeholder management skills.
- Strong analytical, planning, and problem-solving abilities.
- Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint).
- Highly organised, results-driven, and able to work independently with minimal supervision.
- Demonstrates the highest standards of integrity, professionalism, and ethical conduct.
To Apply: Send your CV to [email protected] using the job title and your preferred location as the subject line.
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