Some people can make a content calendar, some people can tell you what is trending, and some people can look at a brand, look at the world around it, and figure out what that brand should have to say about the world. We’re looking for the third kind.

You understand that great content starts long before the post. It starts with knowing what a brand has to say, what people care about, what culture is doing and where the two can meet. You’re curious, you have a point of view, and you notice things. You can turn an observation into an idea and an idea into something people want to talk about.

As Brand & Content Strategist at Avoda, you’ll help translate our strategic thinking into distinctive brand and content worlds for the businesses we work with. You’ll work closely with the Account/Strategy Lead and Creative Director to develop the thinking behind campaigns, content and communications, while bringing your own understanding of culture, audiences and the internet into the work. 

You’ll also help identify opportunities beyond everyday content: founder-led marketing, PR moments, awards, cultural conversations and ideas that can give our clients something meaningful to own.

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• Develop brand and content strategies across client accounts
• Translate business and brand strategy into content territories, themes and recurring formats
• Research audiences, culture, conversations and emerging trends
• Identify cultural opportunities that brands can meaningfully participate in
• Develop campaign concepts and content ideas
• Support brand positioning and differentiation
• Develop creative briefs and strategic direction for content
• Shape founder-led content and identify opportunities to build founder visibility and authority for our clients
• Identify PR opportunities, media angles, and relevant awards opportunities for our clients
• Develop ideas that can create attention beyond the brand's owned channels
• Work closely with the core marketing team to bring strategic ideas to life
• Review content and creative work to ensure it remains aligned with the strategic direction
• Stay curious about culture, media, technology, people and the things shaping how audiences think and behave

• 3–5 years of experience in brand strategy, content strategy, creative strategy, PR, marketing or a related field
• Strong strategic and conceptual thinking
• Excellent written and verbal communication
• Strong understanding of culture, audiences and consumer behaviour
• Experience developing content strategies, campaigns or creative briefs
• Strong research and insight skills
• A good understanding of social and digital platforms
• A portfolio or examples of strategic work you can walk us through as a driver, not just a participant

How to apply

Feel like a good fit? Send along links, and portfolios that best showcase the relevant and awesome things you've done to [email protected]

And because we’d rather see how you think than read another generic cover letter, answer these when you apply:

• What’s one cultural conversation you think brands should be paying more attention to right now?
• Pick a brand you think is doing interesting work. What do you think they understand that others don’t?
• Tell us about an idea you’ve had that you wish a brand would actually make.

We’re looking for the people whose answers make us want to keep reading.

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Avoda is a digital agency working across brand, strategy, digital experiences, growth, and AI-driven transformation. We’re interested in ideas that are culturally aware, strategically sound, and capable of travelling through people.

We’re building a team of people who are curious about the world, have something to say about it and care enough to make the work good.