The Digital Marketer is responsible for developing the Digital Marketing strategy for the eCommerce business. The Digital Marketer is responsible for developing the digital marketing materials and content for all digital nodes, networks, website and other channels like newsletters, press releases, blogs, articles, digital advertising and marketing materials based on the requirements of the company and company’s Client(s).

The position is responsible for planning, implementing, and monitoring digital marketing campaigns across all digital networks of the company and of the company’s client(s). He or She is also responsible for growing the brand influence and awareness of the company and of the company’s client(s). The ultimate deliverables from this position in the exponential growth of bitMARTe business.

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• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain social media presence of company and company’s clients.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Use SEO best practices to generate traffic to our site.
• Regularly produce various content types, including email, social media posts, blogs and white papers for use in digital marketing.
• Use trending events to create contents for bitMARTe
• Actively manage and promote our blog and pitch articles to relevant third-party platforms.
• Edit content produced by other members of the team.
• Analyse content marketing metrics and make changes as needed.
• Collaborate actively with the Creative Content Creator.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Actively manage and promote our blog and pitch articles to relevant third-party platforms.
• Analyse content marketing metrics and make changes as needed to improve effectiveness.
• Collaborate with other departments to create innovative content ideas
• Assess, test and document new and upcoming product features.
• Draft and manage corporate style guide and terminology conventions.

• Bachelor’s degree in English, Journalism or related field.
• Knowledge of digital marketing tactics, including SEO and web analytics.
• Excellent writing skills, as well as the ability to communicate and collaborate effectively.
• Advanced knowledge of HTML.
• Advanced proficiency in Adobe Photoshop and Macromedia flash.
• Advanced proficiency in Microsoft PowerPoint.
• Minimum of 3-4 years working experience most of should have been in online journalism, content creation and digital marketing.
• Minimum of 2 years’ working experience writing for a B2B audience.
• Experience using WordPress or Joomla.
• Experience in running Digital Marketing campaign for business and projects.

How to Apply 

Click the link to apply

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