KEY RESPONSIBILITIES: ● Develop and execute the institution’s pre-launch, launch, and post-launch marketing strategy. ● Design and implement the institution’s go-to-market strategy. ● Lead nationwide brand awareness and customer acquisition campaigns. ● Develop and manage PR strategies while maintaining strong media relationships. ● Lead crisis communication and reputation management initiatives. ● Develop creative campaign concepts, marketing plans, and content calendars. ● Supervise field marketing teams and brand ambassadors.

QUALIFICATIONS, EXPERIENCE & SKILL COMPETENCE: ● Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline. ● Master’s degree or MBA is an added advantage. Experience ● 7–10 years’ experience in fintech, banking, digital payments, microfinance, or financial services. ● Fluent in English and French. ● Proven experience leading successful brand launches and integrated marketing campaigns. Skills, Competencies & Requirements: ● Brand Strategy ● Go-to-Market Strategy ● Product Marketing ● Digital Marketing ● Public Relations ● Crisis Management ● Marketing Analytics ● Leadership HOW TO APPLY Eligible applicants are to send their resume to [email protected] using the subject line “Senior Marketing Executive- Cameroon”.