We are looking for an outstanding content marketing lead to lead our content efforts and manage a team of brilliant writers and content strategists. Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives. 

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience optimizing content processes, coaching others on their narrative skills and building brand authority. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be metrics-driven, highly organized and skilled at team development, capacity planning and cross-functional collaboration.  

This role reports to the Director of Communications. 

• Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
• Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
• Ensure content quality, consistency and brand alignment in everything we produce.
• Collaborate with our web and growth engineering teams to optimize content for search and AI engines, building on proven SEO or GEO expertise.
• Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans.
• Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
• Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams.

• At least 5 years of work experience in content or related roles, preferably at  technology companies, with 2+ years of experience as a manager or team lead.
• Proven experience creating authoritative and engaging content. Portfolio of written work required.
• Applied knowledge of GEO and SEO, experience with relevant tools and SEO-driven content calendars.
• Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse.
• Bachelor’s degree in marketing, communications or a relevant discipline.
• Someone who is passionate about technology and open source.
• A problem solver: you don’t shy away from taking on challenges and see projects through to completion.
• Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises.

• Distributed work environment with twice-yearly team sprints in person
• Personal learning and development budget of USD 2,000 per year
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Maternity and paternity leave
• Team Member Assistance Program & Wellness Platform
• Opportunity to travel to new locations to meet colleagues
• Priority Pass and travel upgrades for long-haul company events

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