Our client, a Canadian luxury womenswear brand, is seeking a creative and commercially minded Social Media Strategist / Manager to lead its social media and content activities across pre-launch, launch and post-launch growth phases.

The ideal candidate will be responsible for translating the brand's luxury positioning into engaging, visually compelling and commercially effective content that builds awareness, grows an engaged community, drives waitlist registrations and ultimately supports sales.

This is a full-time remote role, and the successful candidate must be able to work consistently in alignment with Mountain Time (Canada)

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- Develop and execute the brand's social media and content strategy.
- Create and manage weekly and monthly content calendars.
- Develop creative concepts for product teasers, behind-the-scenes content, founder-led storytelling, styling content and brand campaigns.
- Plan and manage content across Instagram, TikTok and other relevant social platforms.
- Develop short-form video concepts for Reels and TikTok.
- Write captions, hooks and scripts that reflect a refined, confident and premium brand voice.
- Plan and execute social media activities for product launches, campaigns, restocks and seasonal promotions.
- Build anticipation and engagement during pre-launch campaigns.
- Support waitlist growth, website traffic and customer acquisition through effective calls to action.
- Coordinate content received from photographers, models, influencers and other creative partners.
- Manage comments, direct messages and online community engagement.
- Identify and escalate customer and sales enquiries promptly.
- Develop ongoing content around styling, product education, customer stories, garment care and brand storytelling.
- Encourage and manage user-generated content and community reposts.
- Research relevant fashion, luxury, lifestyle and social media trends.
- Monitor competitor and comparable brand activity.
- Track social media performance and prepare periodic performance reports.
- Monitor key metrics including reach, engagement, audience growth, link clicks, website traffic, waitlist registrations and social-driven enquiries or sales.
- Use performance insights to improve content strategy and campaign effectiveness.

- Minimum of 2–4 years of relevant social media management or content strategy experience.
- Previous experience managing social media for a fashion, beauty, lifestyle, luxury or consumer-facing brand is strongly preferred.
- Demonstrable portfolio showing social media accounts, campaigns or brands previously managed.
- Proven experience developing and executing social media campaigns or product launches.
- Strong understanding of Instagram and TikTok content strategy.
- Strong ideas and practical experience with short-form video content.
- Excellent written English and strong copywriting skills.
- Strong visual judgment and ability to maintain a consistent brand aesthetic.
- Working knowledge of Meta Business Suite, TikTok Analytics and social media scheduling tools.
- Basic graphic design and video editing skills using tools such as Canva, CapCut or similar applications.
- Ability to interpret social media analytics and make recommendations based on performance data.
- Ability to work independently, manage deadlines and coordinate multiple content activities.
- Reliable laptop, internet connection and power backup are mandatory.

You should be able to generate strong content ideas, maintain visual consistency, understand audience behaviour, interpret performance data and take ownership of the brand's social media presence from planning through execution and reporting.

This is a full-time remote position working in Mountain Time (Canada).

Candidates must be willing and able to structure their working hours around the Canadian team's business hours and remain available for meetings, communication, content publishing and community management as required.

How to Apply

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