The Value Chain Officer (Direct Sales Agent) is responsible for driving customer acquisition, onboarding, and revenue growth by promoting the bank’s products and services across targeted value chains. The role involves identifying business opportunities, managing client relationships, and achieving assigned sales targets.

Key Responsibilities
Actively market and sell the bank’s products (accounts, loans, digital services, etc.) to individuals and businesses.
Identify and onboard customers within assigned value chains (e.g., SMEs, traders, distributors).
Build and maintain strong relationships with new and existing clients.
Drive deposit mobilization and loan generation in line with set targets.
Conduct market research to identify potential customers and business opportunities.
Provide excellent customer service and resolve client inquiries promptly.
Ensure proper documentation and compliance with regulatory and internal policies.
Monitor and report on sales performance and pipeline activities.
Collaborate with internal teams to support client needs and service delivery.

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• Actively market and sell the bank’s products (accounts, loans, digital services, etc.) to individuals and businesses.
• Identify and onboard customers within assigned value chains (e.g., SMEs, traders, distributors).
• Build and maintain strong relationships with new and existing clients.
• Drive deposit mobilization and loan generation in line with set targets.
• Conduct market research to identify potential customers and business opportunities.
• Provide excellent customer service and resolve client inquiries promptly.
• Ensure proper documentation and compliance with regulatory and internal policies.
• Monitor and report on sales performance and pipeline activities.
• Collaborate with internal teams to support client needs and service delivery.

• Minimum of OND/HND/Bachelor’s Degree in Business Administration, Marketing, Finance, or related field.
• 0–3 years experience in sales, preferably in banking or financial services.
• Strong sales, negotiation, and communication skills.
• Ability to meet and exceed sales targets.
• Good knowledge of banking products and services is an added advantage.
• High level of integrity and professionalism.

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